According to the official website: “The first Fertility Day will be celebrated to attract attention to the topic of fertility and its protection,” and “to underline the danger of falling birth rates in our country”. It also says it wants to focus on “the beauty of maternity and paternity” and “medical help for those people who are having problems conceiving”. The site offers information about how Italian regions will be involved, with doctors, pharmacists and clinics available to give advice to those interested in the subject of procreation. And in four major Italian towns – Rome, Bologna, Padova and Catania – there will be events to promote fertility and discussions on the subject.
It all sounds so similar to the fascist slogans of the 1930s, when posters on the walls incited women to give more children to the fatherland. Many cannot believe that a female minister has launched such a sexist, ageist, anachronistic campaign in a country where many other urgent problems remain to be addressed.